The Power of a Hashtag
Hashtag is a key word or words, without spacing, accompanied by a pound sign (#) in front. They are used in any kind of social media post in order to denote that it falls under the description of the hashtag key word. By doing this, public conversations from different users are placed under the same stream. This increases social engagement and communication under the same topics. Examples include popular culture topics like #GameofThrones or #PokemonGO, Disasters or emergencies such as #PrayForParis after the terrorist attacks, etc. These are all forms of social education, which are a core part of social media. Hence, I wanted to discuss three different examples that took social media by storm and educated the public changing the way we think.
#Education by YouTubeEDU
This is an automatically generated YouTube channel that users can follow on their accounts. It brings together videos intended for all audiences with academic grade level subdivisions such as #PrimaryAndSecondary, #University, and #LifelongLearning. They are also subdivided by topics of interests such as medicine, history, science, mathematics, humanities, arts, law, and engineering. For example, if you missed the Nobel Prize in Physics 2012 then you can visit Minutephysics YouTube page under the #education channel. This page takes apart seemingly complex physics concepts to explain it in the simplest form for the common person to understand. The Nobel Prize in Physics was awarded in 2012 to a group of scienticts who explored the question of How do we see light?
Hashtag is a key word or words, without spacing, accompanied by a pound sign (#) in front. They are used in any kind of social media post in order to denote that it falls under the description of the hashtag key word. By doing this, public conversations from different users are placed under the same stream. This increases social engagement and communication under the same topics. Examples include popular culture topics like #GameofThrones or #PokemonGO, Disasters or emergencies such as #PrayForParis after the terrorist attacks, etc. These are all forms of social education, which are a core part of social media. Hence, I wanted to discuss three different examples that took social media by storm and educated the public changing the way we think.
#Education by YouTubeEDU
This is an automatically generated YouTube channel that users can follow on their accounts. It brings together videos intended for all audiences with academic grade level subdivisions such as #PrimaryAndSecondary, #University, and #LifelongLearning. They are also subdivided by topics of interests such as medicine, history, science, mathematics, humanities, arts, law, and engineering. For example, if you missed the Nobel Prize in Physics 2012 then you can visit Minutephysics YouTube page under the #education channel. This page takes apart seemingly complex physics concepts to explain it in the simplest form for the common person to understand. The Nobel Prize in Physics was awarded in 2012 to a group of scienticts who explored the question of How do we see light?
#EarthhourUK- WWF
The World Wildlife Fund began the Earth hour 2016 campaign along with TINT and Exterion Media asking people to turn off all of their lights and electronics for an hour on March 19 at 8:30 pm and engage in conversation and support during this Hour. They managed this by unsing TINTI boards that displayed on LCD screens in 140 London Underground stations social media feeds creating awareness on the subject. The results were incredible with 10 million people participating in the UK and people from around 178 different countries participating.
The World Wildlife Fund began the Earth hour 2016 campaign along with TINT and Exterion Media asking people to turn off all of their lights and electronics for an hour on March 19 at 8:30 pm and engage in conversation and support during this Hour. They managed this by unsing TINTI boards that displayed on LCD screens in 140 London Underground stations social media feeds creating awareness on the subject. The results were incredible with 10 million people participating in the UK and people from around 178 different countries participating.
#ShareYourEars by Make-A-Wish Foundation & Disney
The companies Make-A-Wish Foundation and Disney partnered and created the #ShareYourEars movement on social media exorting people to share pictures wearing Mickey Mouse ears on Twitter and Instagram with this hashtag. Each post on either of these pages unlocked a $5 donation to Make-A-Wish Foundation from Walt Disney Parks and Resorts that was capped at $1 million dollars. The campaign exploded on social media pages such as Facebook, Twitter, and Instagram becoming more successful than originally intended. Disney Parks doubled their original pledge and donated around $2 million dollars.
References
https://www.tintup.com/blog/best-social-media-marketing-campaigns/
https://www.instagram.com/explore/tags/shareyourears/
https://blog.hubspot.com/marketing/hashtags-twitter-facebook-instagram#sm.0000gz1m90dsrfkv112wvyaakan43
https://www.tintup.com/blog/best-social-media-marketing-campaigns/
https://www.instagram.com/explore/tags/shareyourears/
https://blog.hubspot.com/marketing/hashtags-twitter-facebook-instagram#sm.0000gz1m90dsrfkv112wvyaakan43